Aimed at showcasing Madrid Region’s audiovisual heritage, promoting the territory as a space for shooting, and fomenting regional tourism, Regional and Municipal institutions, companies and non-profit organizations that carry out diverse tourism initiatives linked to movies and TV series.
The following is an inventory of movie and fiction TV series tours and routes, along with other activities to disseminate Madrid Region audiovisual heritage. It is the result of analysis of the state of screen tourism in the region undertaken by the URByTUR Group.
FICMATUR PROJECT TOURS PROPOSAL
El cine más allá del río: de Lucero a Usera por la L6
Promoting entity
2019 CALL FOR R+D PROGRAMS IN SOCIAL SCIENCES AND HUMANITIES FICMATUR
Initiative
Institutional
Product
Map and information on the most emblematic film locations in the southern periphery, using metro line 6 as the axis. The route is part of the results of the project 'Audiovisual fiction in the Community of Madrid' (FICMATUR).
Viewing
Pdf brochure and Storymap
Download pdf brochure Access Storymap
SPAIN
FITUR Screen
Promoting entity
Comunidad de Madrid, Spain Film Commission and Netflix
Initiative
Institutional and Business
Product
Platform aimed at linking the tourism industry with the film industry through diffusion of knowledge and information on screen tourism, commercial interchange between the different players, and drafting of future proposals for development in this sector in Spain. Held during the International Tourism Fair (FITUR). Further information
COMUNIDAD DE MADRID
Madrid Fantastic (Fantastic Madrid)
Promoting entity
Film Madrid. Oficina de Promoción de Rodajes de la Comunidad de Madrid
Initiative
Institutional
Product
A guide to 3 tours (West; North and East) through the towns and cities that feature the most film locations, as well as a list of main shooting locations in the city of Madrid.
Viewing
On the webpage and a pdf brochure for each of the tours.
Accessing tours
Comunidad de Madrid: Territorio Far West (Madrid Region: Far West Territory)
Promoting entity
Consejería de Turismo de la Comunidad de Madrid
Initiative
Institutional
Product
GAn audiovisual guide with four tours (Northeast; East; South; Southeast) through the cities and towns containing the most western movies filming locations. There is also information on locations in the Casa de Campo and about the movies of Clint Eastwood and John Wayne.
Viewing
Pdf brochure with descriptions of each tour
Accessing tours
MADRID: INSTITUTIONAL INITIATIVES
Madrid, capital de las series (Madrid, TV series capital)
Promoting entity
City of Madrid Film Office
Initiative
Institutional
Product
Map and information on the most iconic locations from nine of Spanish TV series biggest hits at the national and international level.
Viewing
Pdf brochure
Accessing tour
Arde Madrid
Promoting entity
City of Madrid Film Office
Initiative
Institutional
Product
Tour of scenes from Arde Madrid, the original Movistar+ series created by Paco León and Anna R. Costa, which relives the adventures of the North American actor, Ava Gardner, in the enthralling Madrid of the 1950’s.
Viewing
Pdf brochure
Accessing tour
El Madrid de Pedro Almodóvar (Pedro Almodovar’s Madrid)
Promoting entity
City of Madrid Film Office
Initiative
Institutional
Product
Route through some of the director’s most outstanding shooting locations within the city of Madrid.
Viewing
Pdf brochure
Accessing tour
Un paseo de cine. De Atocha a Plaza de España (A cinematic stroll: From Atocha to Plaza de España)
Promoting entity
City of Madrid Film Office, Foro de Empresas por Madrid and GeoCine Group
Initiative
Institutional
Product
A route between these two historic points of the city highlighting locations of movies filmed there.
Viewing
Pdf brochure
Accessing tour
21 películas para 21 distritos (21 movies for 21 districts)
Promoting entity
City of Madrid Film Office, Foro de Empresas por Madrid and GeoCine Group
Initiative
Institutional
Product
A route through 21 districts in the city through representative movies shot in each district, relating its plot to the space’s urban features.
Viewing
Pdf brochure
Accessing tour
El Madrid de Edgar Neville (Edgar Neville’s Madrid)
Promoting entity
City of Madrid Film Office, Foro de Empresas por Madrid and GeoCine Group
Initiative
Institutional
Product
A route through Madrid’s core district, featuring noteworthy locations from this director’s most truly “Madrileña” films, shot in the 40’s and 50’s.
Viewing
Pdf brochure
Accessing tour
El Madrid de Jonás Trueba (Jonás Trueba’s Madrid)
Promoting entity
City of Madrid Film Office
Initiative
Institutional
Product
Reflection upon this director’s Madrid filming locations, based on a conversation about his creative processes and the relation of his filmmaking with the city of Madrid.
Viewing
Video
Access video
El Madrid de Luis García Berlanga en el centenario de su nacimiento (Luis García Berlanga’s Madrid on the centennial anniversary of his birth)
Promoting entity
Esmadrid.com
Iniciativa
Institucional
Producto
A visit within the framework of the Programa de Visitas Originales de Madrid (Madrid’s Original Visits Program). The tour takes you through the places that left an indelible mark on the director’s life and his filmmaking. A cost of 3 euros (2 hours)
Further information
Recorrido de cine (Movie route)
Promoting entity
Esmadrid.com
Product
A visit within the framework of the Programa de Visitas Originales de Madrid (Madrid’s Original Visits Program). The visit is aimed at getting to know the city of Madrid from a cinematic perspective, appreciating the squares, streets, and buildings featured in a myriad of movie scenes filmed there, now etched in our memories. A cost of 3 euros (2 hours)
Further information
Landing- New Trends in Tourism Communication
Promoting entity
Ayuntamiento de Madrid, CIFFT (International Committee of Tourism Film Festivals) and Terres Travel & Landscape Communication
Initiative
Institutional
Product
Annual event in which professionals from the audiovisual, tourism, marketing and advertising industry gather to share ideas and experiences.
Further information
MADRID: BUSINESS INICIATIVES
Todo sobre mi Madrid. Un paseo por el Madrid de Almodóvar (All about my Madrid. A stroll through Almodovar’s Madrid.
Promoting entity
Carpetania Madrid
Initiative
Business
Product
A walk or a guided visit, at a cost of 10 euros (2 hours). By Pedro Sánchez, author of the book Todo sobre mi Madrid.
Further information
El Madrid del Ministerio del Tiempo (The Madrid of “The Ministry of Time”)
Promoting entity
Carpetania Madrid
Inititative
Business
Product
A spatial stroll to get to know the streets, plazas, hidden corners, and public places and characters of the “Ministerial” Madrid, created by Javier and Pablo Olivares.
Further information
Tour a pie de La casa de papel y el Retiro (Walking tour of “Money Heist” and Retiro Park)
Promoting entity
Getyourguide.es
Initiative
Business
Product
A stroll that takes you to such noteworthy spots as the statute of Alfonso XII, the Plaza of Cibeles and Bank of Spain, the iconic Prado Museum and the Retiro Park. On your way, you will discover the hidden secrets of the television hit "Money Heist" and visit some of its filming locations. A cost of 20 euros (3 hours)
Further information
Madrid de película (Madrid in the movies)
Promoting entity
Freetour.com
Initiative
Business
Product
Walking tour- A cost of 20 euros (2 and ½ hours)
Further information
Tour "La Casa de Papel" en tuk-tuk eléctrico por Madrid ("Money Heist” electric tuk-tuk tour through Madrid)
Promoting entity
Viator
Initiative
Business
Product
A tour of scenes from the series (Plaza de Salvador Dalí, the Royal Mint, Bank of Spain, and Plaza de Callao). Route by vehicle. A cost of 55.87 euros (2 hours)
Further information
Tour de cine por los escenarios de series y películas (Screen tour of movies and series scenes)
Promoting entity
Civitatis
Initiative
Business
Product
A tour that visits scenes in Madrid from the perspective of movies and series, showing where iconic ones from Arde Madrid, “The Cable Girls” and “Money Heist” were shot. Visit with a cost of 10 euros (1 ½ hours)
Further information
COLMENAR VIEJO
Ruta 'La dehesa de Navalvillar, paraíso natural' (“Navalvillar meadow, a natural paradise” Route)
Promoting entity
Town Hall of Colmenar Viejo
Initiative
Institutional
Product
Hiking and mountain bike tour. During the tour there is a stop called La chimenea del rancho (“The ranch chimney”), with information on filmings there.
Accessing tour
Audioguía turística 'Dehesa de Navalvillar' (Self-guided tour of “Navalvillar meadow”)
Promoting entity
Town Hall of Colmenar Viejo
Initiative
Institutional
Product
ASelf-guided tour that offers two routes with information about the most noteworthy films shot in the area.
Further information
Colmenar Viejo, Tierra de Cine (Colmenar Viejo, Land of movies)
Promoting entity
'Colmenar Viejo, Tierra de cine'
Initiative
Private
Product
“Colmenar Viejo de cine” (Colmenar Viejo in the movies) webpage. This page presents film shootings in this city from the 1950’s until the present day, as well as photos, videos, and a list of books, co-edited by the association. It also includes such successful series as Vis a vis, “Money Heist”, Los nuestros, Isabel mi reina and Ana y los siete.
Access webpage
CHINCHÓN
Evento de España de Cine 'Pueblos de película: Chinchón' (Spain in Film event “Pueblos in Film: Chinchón”)
Promoting entity
'España de cine'
Initiative
Private
Product
Event held in December 2017. Participating in this event were tour operators, local guides, film historians, representatives from the Film Office for Promotion of Filming in the Madrid Region and the president of España de Cine, to discuss various screen tourism initiatives.
Further information
HOYO DE MANZANARES
App 'ViveHoyo'
Promoting entity
Town Hall of Hoyo de Manzanares and 'Hoyo Cine'
Initiative
Institutional
Product
Virtual experience of augmented reality through the free municipal app ‘ViveHoyo’ of the old sets in Golden City. For this purpose, five panels have been set up along the route for visitors, to activate with their cell phones and get to know the buildings and walk through the streets of its old film sets through augmented reality.
Download app.
Other Golden City promotional activities
Promoting entity
Town Hall of Hoyo de Manzanares and 'Hoyo Cine'
Initiative
Institutional and private
Product
Exhibits, colloquiums, contests, film showings and guided visits to the old movie sets in Golden City, the first permanent western production set in Spain, created in 1962.
Further information
MANZANARES EL REAL
Un pueblo de cine (A village in film)
Promoting entity
Town Hall of Manzanares el Real
Initiative
Institutional
Product
Section on the films shot in this village on the Town Hall webpage.
Further information
TALAMANCA DE JARAMA
App 'Talamanca, cine e historia'(“Talamanca, cinema and history” App)
Promoting entity
Town Hall of Talamanca de Jarama and Contrapicado Films
Initiative
Institutional and private
Product
Cell phone app, through which a tour or self-guided walking route makes stops at different spots in the town, including some that were movie scene locations.
Download app
Festival Talamanca de cine (Talamanca Film Festival)
Promoting entity
Town Hall of Talamanca de Jarama
Initiative
Institutional
Product
Activity within the framework of the “Talamanca de Cine” (Talamanca in Film” Project. Film festival featuring movies shot in the town, with homage and awards for prestigious filmmakers, along with other parallel activities.
Further information
Publications about cinema in Talamanca
Promoting entity
Town Hall of Talamanca de Jarama
Initiative
Institutional
Product
Printed publications
Further information
Paseo Talamanca de Cine (A walk through Talamanca in Film)
Promoting entity
Town Hall of Talamanca de Jarama
Initiative
Institutional
Product
A walk through some of the shooting locations in the town, and in which commemorative information is set up about film productions and characters from the Festival’s award winning movies.
Further information
Other Talamanca in Film promotional activities
Promoting entity
Town Hall of Talamanca de Jarama
Initiative
Institutional
Product
OOrganization of exhibits, conferences, workshops, “movie tapas” sampling, thematic series and visits to La Cartuja, among others.
Further information